The Problem
The omega-3 supply chain is evolving.
Global demand for omega-3 continues to grow, driven by cardiovascular, cognitive and healthy ageing trends. What's less well known is that fish don't actually produce omega-3 — they get their EPA and DHA from the algae they eat. Going directly to the source means higher purity, better traceability, and a supply chain that doesn't depend on wild fish stocks.
Supply Pressure
Fish oil faces growing sustainability and traceability concerns, along with extensive downstream purification requirements.
Sustainability
Brands face increasing pressure around ESG commitments, marine resource dependency and ingredient transparency.
Consumer Preference
Demand for vegan, plant-based and clean-label ingredients is growing — with a preference for neutral flavour and no fishy aftertaste.
